Students should acquire the theoretical knowledge and practical abilities, as well as the tools and ability to manage resources, needed to work professionally in their specialist field. They should be capable of analysing and synthesising information; solving problems; organising and planning; making decisions; working as part of a team and adapting to changing contexts, based on an ethical and social commitment.
They should understand the workings, management and supervision of the different areas of the company, and in particular: organisation, marketing, financial analysis, accounting and human resources, as well as the social and economic aspects of the company's situation. Graduates in this discipline must use logical thought, and be creative and intuitive in their professional practice.