Students must have basic training related to audiovisual media and their national and international social and economic environments. They must develop a critical and analytical capacity, reflecting on audiovisual processes, considering the image as a means of expressing and communicating concepts, thought and emotions.
They must also be capable of creating, planning, developing and evaluating audiovisual communication actions and approaches, mastering their applications and technologies, with the ability to work as a team and negotiate. They must be able to make decisions and innovate, in order to contribute to professional development and progress, with respect for human rights and democratic values.
In specific terms, students must acquire solid training in the following fields:
Audiovisual projects: development, production, post-production and dissemination.
Preparation, design and production of digital audiovisual works: video editing, sound and image treatment, videogame design.
Management: portal management, content editing, marketing, accounting, copyright.
Analysis and research: past and present communication issues and processes for public and private organisations.
Education: digital literacy and new technologies at all educational levels.